- Professionals working in the sports sector, including sports federations, clubs, leagues, governing bodies, and organizations related to the sports industry who wish to enhance their knowledge and skills in sports management.
- Current and former athletes from various sports who are interested in transitioning into careers in sports management after their sporting careers.
- Professionals from different fields, such as law, media, economics, technology, or marketing, who wish to enter the sports industry and acquire specialized knowledge in sports management.
- University graduates with experience or interest in the sports sector who aspire to pursue a specialized qualification in sports management and begin a professional career in the sports industry.